Top 5 policy violations that made Google remove 247 million ads in India

has removed 247 million ads in India in 2024 for policy violations. According to the company’s annual Ads Safety Report, which outlines the steps it has taken to enforce advertising rules and address misuse of its platforms, Google said that it suspended 2.9 million advertiser accounts as part of its efforts to uphold ad safety standards. These are the top five policy violations that led the company to take actions against these ads:

“Our policies are designed to support a safe and positive experience for our users, which is why we prohibit content that we believe to be harmful to users and the overall advertising ecosystem,” the company said in a blog post.
In the 2024 Ads Safety Report, Google also mentioned that it removed 5.1 billion fake ads and restricted 9.1 billion ads globally. The company also took action against 1.3 billion ads worldwide, which included sexual content, dangerous or derogatory content, malicious or unwanted software, shocking content, as well as weapons promotion and sales pages. Google also said that it suspended over 39.2 million advertiser accounts globally. The company noted that the global advertising landscape continues to change with new technologies like AI and tactics, requiring ongoing monitoring and adaptation.

The 2024 Ads Safety Report also highlights how AI helped Google to strengthen advertising safety measures over the past year globally. In a blog post, the company claims that advancements in large language models (LLMs) played a critical role in identifying fraudulent behaviour and preventing policy-violating ads from reaching users.
More than 50 improvements were made to LLMs, allowing for faster and more accurate enforcement across platforms, the company noted. These upgrades enhanced the ability to detect fraud indicators, such as suspicious payment activity, during account creation.
As a result, many harmful ads were blocked before they appeared, while approved advertisers were able to connect with their audiences more efficiently.
The report also addresses the rise of scams involving AI-generated impersonation of public figures. In response, a dedicated group of over 100 specialists developed new safeguards, including updates to the Misrepresentation policy.
These changes enabled stricter action against advertisers involved in such activities, including the permanent suspension of over 700,000 accounts. These efforts contributed to a significant decrease in user reports related to impersonation scams in 2024.