tam media research

Kantar Market Research Services, which owns half of television ratings agency tam media research, has filed a writ petition against the government of India in the Delhi High Court, saying the new guidelines on TV rating agencies would put TAM out of business.

The order was issued in response to Doordarshan's complaint in November 2012 accusing TAM was suppressing data and not reflecting its extensive terrestrial network.

India's biggest carmaker Maruti Suzuki, whose annual advertising spend is close to Rs 200 crore-60% of which goes to TV-says that though it uses TAM data, it could not rely on it completely and so employed agencies at its dealerships for consumer research.

In an attempt to strengthen the process of screening misleading advertisements, the Advertising Standards Council of India (ASCI) said it has taken up an initiative called National Advertising Monitoring Service (NAMS) in partnership with tam media research.

NEW DELHI: AC Nielsen’s TAM and ORG-MARG’s Intam on Tuesday decided to merge and provide a combined TV ratings services in India.

Raising concerns over alleged monopolistic practices and the credibility of data published by Television Audience Measurement (TAM) in measuring TV viewership, the I&B ministry has asked TRAI to recommend an accreditation mechanism for viewership rating agencies.

Competition Commission of India is investigating if rating company tam media research Pvt Ltd abused its dominant position in violation of the Competition act.

With TV channels cancelling TAM subscriptions, film producers are in a quandary over how to plan their promotional strategies

Travel portals like makemytrip, yatra and cleartrip entered mass media advertising sometime back but the rush of brand-building activity from the e-tailing fraternity worries critics, who caution against the hype surrounding online retailing.

Ruling out government intervention in the form of regulation, Trai on Thursday said that an industry-led body should be responsible for the operational issues of television rating agencies.

Brands give notice, threaten to pull out advertisements

Delhi children spend 115 minutes per day on average on watching television compared to 94 minutes by Kolkata kids, says a multi-city viewership study conducted by tam media research.

Zee Entertainment Enterprises Limited (ZEEL) today announced the appointment of Pradeep Hejmadi as Business Head – Zee TV.

NEW DELHI: A TV viewing measurement system is threatening to end the dominance of AC Nielsen's tam media research.

Brand IPL seems to have witnessed a big comeback in terms of ad volumes this season, with the average advertising volume per channel per match increasing by 20% over the 2023 edition. The revival is significant as it comes after a 50% drop in IPL 16 over its previous year.

NEW DELHI: In the aftermath of the leak of people meter homes in Mumbai, television rating agencies TAM and Intam havedecided to shift the existing 600-odd homes enrolled for obtaining the audience profile and Television Rate Points.

NEW DELHI: Who did it? The blacksheep behind the leak of the anonymous people meter home list in Mumbai and Chennai is still invisible.

The media industry has come out against Television Audience Measurement (TAM) for its inadequacy in sample size and representation, pointing out that the measurement system was being used more for lack of a better alternative rather than the credibility of data.

Industry representatives, including broadcasters and advertisers, have announced setting up of Broadcast Audience Research Council (BARC), which will measure TV audience ratings and, to that extent, break the monopoly of TAM.