Ace product management with IIM Lucknow’s Executive Programme in Data-Driven Product Management

The field of product management includes a combination of strategic thinking, technical knowledge, and creative problem-solving. Individuals inclined towards working at the intersection of business, technology, and design make for good product managers. They ought to have a 360-degree approach to their products. Be it data, market positioning, or product launch, product managers are in demand for creating a significant impact in shaping the future of products and services.
Therefore, product managers must bridge the gap between complex product lifecycles and deliver them to the right customers. Data also plays a crucial role in making product managers adept at measuring the success of their products. IIM Lucknow has designed the to encourage such proficient product managers who have an eye for detail. The programme is touted to be India’s only executive education programme to link product, marketing and development strategies across a product’s lifecycle with data analytics and design thinking.
Who is this programme for?
Product Analysts, Product Managers, Product Marketing Managers, Future Product Leaders and Owners who want to gain industry-proven and data-driven expertise to climb up the career ladder.
Entrepreneurs and small-business owners who want to build impressive products of tomorrow by understanding the product lifecycle and leveraging data-driven decision-making capabilities.
Sales managers, business developers, and other professionals who are interested in acquiring structured exposure to product management and product analytics to shift to product management roles.
Software developers, tech professionals, data scientists, UX engineers, and architects who aspire to get into data-driven product management roles.
What are the highlights?
What are the programme modules?
There would be nine programme modules that will cover topics such as - Foundations to Successful Management of Products, Understanding the Customer: Customer Research and Design Thinking, Building Product Market Strategy, Defining User Experiences and Prototyping & communicating insights, Agile and Lean Product Development, Launching a Winning Product, Product Management for Digital Products and Platforms, Masterclass on Product manager role and day in life of product manager, and From Startups to Scaling Up.
What are the learning outcomes?
In addition to developing strategic acumen and hands-on expertise in data-driven product management, candidates will achieve the following upon completing the programme:
Discover how this has transformed the professional lives of past participants. Hear from those who have benefited from the program and see how it can help you too.
Sujith Nai, Vice President, Profinch Solutions Pvt Ltd, says, "All the new concepts that we have learned were helpful for all of us. Apart from that, it's the network that we have found, not just among the students but with the faculty as well. I'm sure that will be helpful in the long term."
Laxman G. Kulkarni, Sr. Product Manager, Target India Corporation Pvt. Ltd. says, "I recently completed the "Executive Program in Data Driven Product Management," and it was a transformative experience. The campus immersion was a highlight, fostering a dynamic learning environment. Additionally, building a network of like-minded professionals across the country was invaluable. To further enhance the program, incorporating better capstone projects for industry experience would be beneficial. Overall, I highly recommend this program for anyone looking to excel in data-driven product management."
With product management experiencing significant career growth due to digital transformation and innovation, it’s time to hone your skills to become an agile, efficient, and pragmatic product manager. IIM Lucknow’s Executive Programme in Data-Driven Product Management helps candidates understand and bridge the gap between data, technology, and business.
For more information on the programme, visit .
Disclaimer: This article has been produced on behalf of Emeritus by Times Internet’s Spotlight team.