Who is Bobbi Althoff, and why are X users celebrating her downfall?

The world of social media is privy to the rise and fall of various influencers every day. While some go viral in a minute, others lose their career in the blink of an eye. However, in the case of influencer turned podcaster Bobbi Althoff, it is her failed attempt at going viral, which is keeping him in the news.
Recently, she is back in limelight for posting an Instagram story with her alleged boyfriend, announcing a new season of her podcast which will be released on May 15th. However, Althoff's journey began with TikTok reels where she shared her life as a mom of two and her marriage with her husband. Her rise to fame was credited to her dry humour and witty personality. From 2021 to 2023, Althoff's consistent lifestyle content on TikTok, Instagram and YouTube allowed her to gain a massive following of almost 3.5M.

In April 2023, Bobbi moved on from the lifestyle content to release an episode on her 'The Really Good' podcast with comedian Colleen Bellinger as a guest. The interview which was later taken down featured a whole lot of awkward conversations which were appreciated by fans as Bobbi's dry humour.
While her second interview with content creator Funny Marco amassed a shocking 5 million views, it was her third interview which put her on the social media map. Althoff interviewed Drake in an unusual setting, on a bed, in an awkward interaction where she revealed that she had missed her daughter's first birthday to interview the musician whose songs she had "never heard." The interview garnered a whopping 10 million views, with Drake also commenting on Althoff's "horrible parenting"
It was around this time that Bobbi's husband, Cory Althoff, filed for a divorce, citing irreconcilable differences. However, her downfall began with her interview with rapper Offset, who replied to Bobbi in the same uninterested tone that she used in her podcast. The interview included her claiming that the artist's team reached out to her for an interview, and him addressing that she was not found on any site except TikTok, not even Google.
Slowly and steadily, Bobbi's following suffered with fans not wanting to see their favourite celebrities be insulted on various aspects, but the icing on the cake was when she cancelled a comedy tour with Funny Marco and launched a tour of her own. She was now being considered an industry plant due to her having the same managing company as Drake, with whom she was rumoured to have an affair. Additionally, her podcast was dwindling. She tried to start a vlog series, which included one vlog that gained more dislikes than likes and even had interviews with Forbes and WIRED to help save her failing career.
However, fans were no longer interested in Bobbi's dry interviews and slowly her career declined to a place where she is only active on Instagram.

Ever since Bobbi's failed attempt at being a podcaster who made people she interviewed awkward with her statement went viral, fans realised that her behaviour was not a fun technique but rather her personality. When asked about her interviewing technique, she told Forbes that it was "no research, just show up" and to WIRED, she shared that she was on a "lifelong journey to earn money"
People on X have been sharing clips from Althoff's podcast interviews where she was roasted by big names; writing comments like, "Each interview I’ve seen of Bobbi Althoff has gotten increasingly worse and worse", and "I ain't seen a single clip of that Bobbi girl since Offset cooked her"


It seems that while users of social media are ready to give a chance to new content, they don't need to keep its value if it doesn't align with their sometimes-shown morals. Althoff's journey is a gleaming mirror of the fact that while unique and rare personas go viral on social media, those who stay are the ones who are real.