ABOUT THE AUTHOR
Manish Aggarwal
Manish Aggarwal BLOGS
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Why it is important for FMCG companies to regain rural market share
February 23, 2023, 12:33 PM IST
More than 2 years after the lockdown struck, the fast-moving consumer goods category is on the road to recovery, even as the pressure of inflation continues. According to the report, the rural market contributes around…
February 23, 2023, 12:33 PM IST
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Why focus on R&D is required for overall food and drink portfolio to meet health standards
February 15, 2022, 9:35 PM IST
Why Focus on R&D is required for Overall Food and Drink Portfolio to Meet Health Standards The food and beverage (F&B) industry is one of the fastest-growing industries in India. The F&B industry is expected…
February 15, 2022, 9:35 PM IST
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Is the pace of launches picking or has innovation become the new mantra for FMCG?
January 20, 2022, 4:25 PM IST
Innovation and disruption are the keys to longevity and growth for any business. Innovation determines the ability to deliver superior value to the consumers and the society at large. Over the recent past, many FMCG…
January 20, 2022, 4:25 PM IST
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The Future of E-Commerce in Penetrating Sales of FMCG
December 17, 2021, 8:33 PM IST
Over the past two decades, the FMCG (fast-moving consumer goods) sector in India has witnessed remarkable transformation especially in terms of adopting online sales across different categories. Facilitated by changes in consumer behaviour, rapid urbanisation,…
December 17, 2021, 8:33 PM IST
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