chibet CricketApple launches MacBook Air with M4 chip: New colour, cheaper price tag and 4 more reasons to buy - The Times of India

Apple launches MacBook Air with M4 chip: New colour, cheaper price tag and 4 more reasons to buy

Apple has unveiled the new MacBook Air with the M4 chip, offering faster performance and up to 18 hours of battery life. The laptop features a 12MP Center Stage camera, advanced macOS Sequoia, and new Apple Intelligence tools, priced lower than its predecessor. It is available in 13-inch and 15-inch models with a starting price of Rs 99,900.
Apple launches MacBook Air with M4 chip: New colour, cheaper price tag and 4 more reasons to buy
Apple has launched the all-new MacBook Air with M4 chip for faster performance, offering up to 18 hours of battery life. The new model features a 12MP Center Stage camera, support for up to two external displays, 16GB of starting unified memory, and the advanced macOS Sequoia with Apple Intelligence. The Cupertino-based company has added a new colour variant with the new MacBook Air which will be available in 13-inch and 15-inch display models. The new is up for pre-orders with sale starting on March 12. In addition, the new laptop comes with a price tag which is Rs 15,000 cheaper than its predecessor �?MacBook Air M3. If you are looking to buy the new Apple MacBook Air with M4, then here are 6 reasons to upgrade

1. MacBook Air with M4 chip gets new colour variant


Apple has added a new Sky Blue colour variant with the new MacBook Air that joins the existing midnight, starlight, and silver colour options. The company says that the “metallic light blue creates a dynamic gradient when light reflects off of its surface�?
All color options, including sky blue, come with a color-matched MagSafe charge cable.

2. MacBook Air with M4 priced lower than MacBook Air M3

Price of the all-new MacBook Air with M4 now starts at just $999 �?$100 less than before �?and $899 for students. In India, this translates to Rs 15,000 cheaper than the MacBook Air M3. To compare,the M3 MacBook Air was launched at a starting price of Rs 1,14.900 for the 13-inch variant. The latest M4 MacBook Air, on the other hand, comes with a starting price of Rs 99,900 for the 13-inch variant. While the 15-inch variant carries a price tag of Rs 1,24,900, with education pricing even lower at Rs 89,900 and Rs 1,14, 900 for 13-inch and 15-inch models, respectively.

3. M4 chip on new MacBook Air


The M4 chip features a powerful 10-core CPU, an up to 10-core GPU, and support for up to 32GB of unified memory, making the new MacBook Air up to 2x faster than the M1 model. The M4 model is claimed to deliver up to 23x faster performance and a battery life of up to 18 hours.
The powerful Neural Engine in the M4 chip, which accelerates AI-based tasks, is also up to 3x faster than on MacBook Air with M1, significantly increasing speed in tasks like automatically enhancing photos and removing background noise from a video.

4. Apple Intelligence on MacBook Air with M4


Apple's latest MacBook Air introduces Apple Intelligence, offering new tools like Image Playground, Genmoji, and advanced Writing Tools. Users can create visuals, customize emojis, and enhance writing with dynamic suggestions. Siri improvements allow smooth transitions between voice and text commands, and offer step-by-step guides for Mac features.
Integrated access to ChatGPT lets users tap into AI assistance without needing an account, maintaining privacy by obscuring IP addresses and preventing data storage by OpenAI. Apple Intelligence emphasizes on-device processing, with Private Cloud Compute ensuring data security and privacy when accessing larger models.

5. New 12MP camera on MacBook Air with M4 chip


The new MacBook Air features a 12MP Center Stage camera that enhances video quality for calls at home, school, or work. Center Stage keeps users centered in the frame as they move, and Desk View adds a top-down look at their desk—ideal for showcasing projects or presentations during video calls.

6. macOS Sequoia on MacBook Air with M4 chip


The new MacBook Air is equipped with macOS Sequoia, offering features like iPhone Mirroring, allowing users to control their iPhone apps and notifications directly from their Mac. Safari now highlights relevant site info, summarizes articles, and offers a distraction-free browsing mode. Gaming is enhanced with Personalized Spatial Audio, Game Mode improvements, and new titles like Civilization VII.
The new Passwords app stores credentials in one place, and updated video call backgrounds add a personal touch. An upcoming update will simplify Mac setup by letting users sign in to their Apple Account using their iPhone.
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