"You will lose access to PornHub in 14 days,": reads the notice on the adult website for …

Adult website PornHub announced it will no longer be available in the state of Florida starting January 1, 2025, making it the 13th state where the platform has withdrawn services due to strict age verification requirements.
The decision comes in response to Florida's HB3 law, which requires websites containing material "harmful to minors" to implement age verification through government identification. Since, the website has decided to not follow the state’s age verification laws, it will be illegal to use it, thus Pornhub is shutting doors to its users in the state.
Florida users visiting the platform are now encountering prominent warnings stating, "YOU WILL LOSE ACCESS TO PORNHUB IN 14 DAYS," followed by an explanation of the new requirements under state law HB3.
PornHub's parent company, Aylo, argues that device-level verification would be more effective. "The best solution to make the internet safer, preserve user privacy, and prevent children from accessing adult content is performing age verification at the source: on the device," the company told Florida Politics.
The law requires websites to provide "anonymous age verification" for content that "appeals to the prurient interest" based on community standards. Critics argue this broad definition could lead to suppression of protected speech.
"Not only does this impinge on the rights of adults to access protected speech, it fails strict scrutiny by employing the least effective and yet also most restrictive means of accomplishing [the state's] stated purpose," the company stated in its official blog.
Similar laws in other states have pushed users toward riskier alternatives. After implementing ID verification in Louisiana, PornHub reported an 80% traffic decline. "These people did not stop looking for porn. They just migrated to darker corners of the internet that don't ask users to verify age, that don't follow the law, that don't take user safety seriously, and that often don't even moderate content," Aylo stated.
Florida joins Texas, Utah, Arkansas, Virginia, Montana, North Carolina, Mississippi, Idaho, Indiana, Kansas, Kentucky, and Nebraska in implementing such restrictions.