Google introduces AI tools to protect Chrome users from scams

Google is improving the security of its Chrome browser by introducing new AI-powered tools to protect users from online scams. “Today, we're releasing a new report on how we fight scams in Search, and sharing the new ways we're using AI to keep you safe across Search, Chrome and Android,” said Google in a blog post. The company claims that the new AI features will work in real time and it will analyse the content of the website, user behaviour and other relevant factors to identify potential scams.Google introduced an Enhanced Protection mode of safe browsing on Chrome. The feature is designed to jeep users twice as safe from pushing and other scams versus the Standard Protection mode. Google reveals that it is now using Gemini Nano to offer Enhanced Protection to users with an additional layer of defence against online scams. “The on-device approach provides instant insight on risky websites and allows us to offer protection, even against scams that haven't been seen before. Gemini Nano's LLM is perfect for this use because of its ability to distill the varied, complex nature of websites, helping us adapt to new scam tactics more quickly,” said Google.Along with this, Google has also introduced new AI-powered warnings for Chrome on Android. When Chrome’s on-device machine learning model flags a notification, you’ll receive a warning with the option to either unsubscribe or view the content that was blocked. And if you decide the warning was shown incorrectly, you can choose to allow future notifications from that website.The company explains that in AI will help in decreeing and blocking hundreds of scammy results in Google Search. “ Our Fighting Scams in Search report showcases how the investments we’ve made in our AI-powered scam detection systems — along with improvements to our classifiers — have enabled us to catch 20-times the number of scammy pages,” said Google.Advancements in AI have bolstered Google’s scam-fighting technologies — enabling the company to analyse vast quantities of text on the web, identify coordinated scam campaigns and detect emerging threats — staying one step ahead to keep you safe on Search.