Amazon Great Indian Festival 2024 sale sets this record

TOI Tech Desk / TIMESOFINDIA.COM / Sep 30, 2024, 22:30 IST

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The Amazon Great Indian Festival 2024 saw a record 11 crore customer visits in the first 48 hours, with 80% from Tier 2 and smaller towns. Prime member purchases surged 140% in the initial 24 hours. Premium smartphones, gaming laptops, and large-screen TVs experienced significant sales growth. Home appliances, especially high-capacity models, also saw increased demand.

Amazon Great Indian Festival 2024 sale sets this record

The Amazon Great Indian Festival 2024 is now underway and the company has claimed that this year’s sale has witnessed a record 11 crore customer visits in the first 48 hours. Out of these, 80% customers came from Tier 2 and smaller towns
The Amazon Great Indian Festival started from September 27 with 24-hour early access for Prime members and “has seen the biggest ever opening for its sellers and brand partners on Amazon.in�? the e-commerce giant said.
“The highest ever number of Prime members shopped during the first 24 hours AGIF 2024 (PEA) with more than 140% members shopping during this time and purchasing 8X more vs average daily purchases. More than 3 Lakh unique products including , beauty products, apparel, everyday essentials and more, were delivered within the same-day or next-day,�?the company said.

Over 2 lakh customer bought first-ever smartphone on Amazon

Amazon said that more than 2 lakh customers bought their first-ever mobile phone on Amazon.in, while premium smartphones (over Rs 30,000) saw a 30% year-on-year growth, with Apple and , among others leading the pack.
When it came to premium tech, premium tablets, noise-cancelling headphones, party speakers, and cameras witnessed growth. Demand for iPads increased by 63x. As per the company, large screen TVs dominated sales, accounting for nearly 50% of all televisions sold with Xiaomi, Sony, and LG emerging as the most popular brands.
Gaming laptop demand surges 19 times
Gaming laptops saw a 19X surge in sales compared to the pre-festive period. Premium gaming laptops (with 40 series GPUs and above) experienced a staggering 35X growth, while Intel Core Ultra AI laptops saw a 36X jump.
Home Upgrades and Appliances: Washing machines, refrigerators and air conditioners saw a significant spike in demand, particularly for high-capacity models and side-by-side refrigerators. Top brands like LG, Haier, and Daikin were customer favourites, Amazon said.

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