Watch | YouTuber Donna Jordan’s husband shares heartbreaking news about her demise in the final YouTube video

Donna Jordan's fans were left devastated and stunned after her husband released a video on March 18, 2025, and captioned "Celebration of Life: Donna Jordan – Drop Diamonds." The video is initiated as usual by any one of Donna's regular sewing tutorial videos but has a poignant shift as her husband is seen giving the sorrowful news to the audience about Donna Jordan’s demise. The emotional revelation took her devoted fans by surprise since they were used to her bright smile in every video. The video, intended to celebrate her legacy, turned out to be a heartfelt tribute to the popular YouTuber.

Matt Jordan, Donna's husband, discusses his wife's recent death after suffering from a long illness. Matt reveals that for the last several years, Donna's health was failing, but for the last three months it was especially hard on her with tougher treatments needed. In his heartfelt message, Matt tells the story of how Donna, who loved sewing and teaching others to sew, had always been astounded by how her quilting and teaching videos had not only made her happy but also enabled her to earn a living from doing what she loved.

"Donna enjoyed what she did. She couldn't believe she could earn money cutting quilts, quilting, and teaching others how to do it," Matt says. He says he hopes Donna's work and videos were a blessing to her audience, as they were a blessing to her.

To continue the legacy of Donnar Jordan, the 16-minute video, posted to Donna's YouTube channel, Donna Jordan-Jordan Fabrics, rapidly went viral with more than five million views. The video first begins with Donna's standard sewing tutorial, highlighting her skill and enthusiasm for quilting. But, around the 12-minute mark, the tone of the video dramatically changes as Matt shows up on camera to announce the news of Donna's death.
Before ending the video, Matt provides the audience with a glimpse of Donna's life by revealing some cherished memories of her in the form of photographs. These photos, coupled with the emotional message, make an indelible mark in the minds of her followers, who had developed a strong bond with Donna through her videos over the years.


Donna's fans were quick to post their condolences and support following the tearful video. Across social media sites, especially X, many viewers posted their reactions to the news. One person wrote, "Wow, that's so sad. RIP to her, and prayers are sent to her family and friends. I know her husband is grieving right now, and it was difficult to get through the video, but I imagine he knows she wants it to be completed."
Another fan wrote, "I can't even imagine how hard it must have been for him to film that without crying, man, I feel awful for him," commending the immense suffering Matt would have endured while reliving such an intimate moment.
A third user shared, "You can hear the pain & the strength coming through at the same time. Rest in peace to this man's wife," appreciating the emotional strength that Matt mustered to continue his wife's legacy amidst his sorrow.
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