Apple's iPad has once again proven its dominance in the global tablet market, capturing
38.6% market share in 2024. According to a recent report by Canalys, Apple shipped an estimated
57 million iPads throughout the year, far outpacing its closest competitors.
“Additionally, Apple has recently reaffirmed its commitment to India – one of the largest smartphone and PC markets – by expanding its presence and opening new stores to strengthen its position in the region in the coming year. All these factors point toward a healthy environment for tablets this year, but US tariffs will remain a risk that could dent demand, particularly for high-end devices,” said Canalys Analyst Kieren Jessop.
Samsung holds the second spot with
18.8% market share, shipping
27.8 million tablets.
Huawei follows in third place with
7.3% market share, while
Lenovo and
Xiaomi round out the top five with
7.1% and
6.2% market share, respectively.
Apple's success can be attributed to its continuous innovation and the release of new models, such as the iPad Pro with the M4 chip and the revamped iPad mini with the A17 Pro chip. The company's commitment to enhancing its product lineup has kept consumers loyal and attracted new users.
Despite the strong competition, Apple remains the leader in the tablet market, with no signs of slowing down. The company's strategic updates and focus on user experience have solidified its position as the top tablet brand globally.
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