Rohit Shetty's ‘Singham Again’ starring Ajay Devgn secures a massive Rs 200 crore non-theatrical deal ahead of its release

TOI Entertainment Desk / etimes.in / Updated: Nov 6, 2024, 14:10 IST

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It stated, “It’s the biggest non-theatrical deal for Ajay Devgn as well as Rohit Shetty. While Rohit Shetty films have always secured big monies from satellite players owing to tremendous demand from the audience, 'Singham Again' has been paid premium prices by the digital players too." This reflects not only the strong market demand but also the high repeat value of Shetty's films.

Rohit Shetty's ‘Singham Again’ starring Ajay Devgn secures a massive Rs 200 crore non-theatrical deal ahead of its release

'Singham Again' is the highly anticipated third installment in the 'Singham' franchise and the fifth film in Rohit Shetty's Cop Universe. Directed by Shetty, it features Ajay Devgn reprising his iconic role as Bajirao Singham, alongside a star-studded cast including Kareena Kapoor Khan, Akshay Kumar, and Ranveer Singh.
See more: Ajay Devgn’s Singham Again crosses Rs 20 crore mark in North America
As reported by Pinkvilla, Rohit Shetty has secured a monumental non-theatrical deal worth Rs 200 crore for his upcoming film 'Singham Again,' starring Ajay Devgn. This deal encompasses the satellite, digital, and music rights of the film, marking a significant milestone in Shetty's illustrious career and further solidifying the appeal of his
The report further mentioned that the combined rights for satellite, digital, and music have fetched over Rs 200 crore. It stated, “It’s the biggest non-theatrical deal for Ajay Devgn as well as Rohit Shetty. While Rohit Shetty films have always secured big monies from satellite players owing to tremendous demand from the audience, 'Singham Again' has been paid premium prices by the digital players too." This reflects not only the strong market demand but also the high repeat value of Shetty's films.

See more: Singham Again Movie Review
The excitement surrounding 'Singham Again' is widespread. Non-theatrical partners are optimistic about its viewership post-release due to the established track record of Rohit Shetty and Ajay Devgn in delivering commercially successful films. “The individual brand of the director-actor duo, alongside the individual brands of 'Singham,' 'Simmba,' and 'Sooryavanshi,' tagged with the cop universe has given the Singham Again team a big non-theatrical deal,” noted the report.
'Singham Again' aims to capture audiences during the festive season of Diwali. The film's narrative promises to be grand and engaging, appealing to a wide demographic of viewers.It is poised to compete head-to-head with another highly anticipated release: 'Bhool Bhulaiyaa 3.' Both films are scheduled to hit theaters on November 1.
See more: Singham Again Full Movie Collection: 'Singham Again' box office collection day 4

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