Safer Internet Day: Microsoft Survey reveals India's excitement and fears of AI

On Safer Internet Day, Microsoft released its ninth annual Global Online Safety Survey, revealing India's enthusiastic adoption of generative AI while also highlighting growing concerns about its potential misuse. The survey, conducted across 15 countries, including India, from July 19 to August 9, 2024, polled 14,800 teens, parents, and adults.
India's adoption of generative AI has surged, more than doubling the global average. A striking 65% of Indian respondents reported using AI, a 26% increase from 2023, compared to the global average of just 31%. Millennials (25-44 years old) are leading the charge, with 84% reporting AI usage. Popular applications include translation (69%), answering questions (67%), boosting workplace efficiency (66%), and assisting students with schoolwork (64%).
However, this rapid adoption is coupled with anxieties about the potential downsides of AI. Similar to global trends, Indians expressed concerns about online abuse (76%), deepfakes (74%), AI-generated scams (73%), and AI hallucinations (70%).
The survey also indicated a rise in Indian parents' awareness of their children's online challenges, with 61% feeling prepared to discuss online risks, compared to 41% globally. A significant 78% of parents believe their teens have encountered online risks, a concern echoed by 82% of Indian teens who reported experiencing such risks. When faced with these challenges, teens predominantly turn to their parents for support, while also taking actions like blocking accounts or reporting issues.
Microsoft emphasizes its commitment to responsible AI development, focusing on safety architecture, media provenance, content moderation, industry collaboration, updated legislation, and public education. The company's Family Safety Toolkit aims to facilitate family discussions about online activities and guide users in leveraging safety features.
Key India Findings:
* Generative AI Usage: 65% of respondents, a 26% increase from 2023.
* Millennial Adoption: 84% usage among 25-44 year olds.
* Top AI Uses: Translation, answering questions, work efficiency, and student assistance.
* Top AI Concerns: Online abuse, deepfakes, scams, and hallucinations.
* Parental Preparedness: 61% feel prepared to discuss online risks.
* Teen Risk Experience: 82% report experiencing online risks.
* Teen Response to Risks: Primarily talking to someone and blocking/reporting.