Former Twitter CEO Jack Dorsey may have an advice for social media platform he co-founded

Jack Dorsey, co-founder Twitter (now X) and Bluesky, has expressed concerns about the motivations behind Bluesky's recent growth surge, firing a ‘warning’ along. In an interview on the “In Good Company” podcast, Dorsey suggested the reason for Bluesky's growth.
He said that users are primarily flocking to Bluesky to escape issues with X, rather than being drawn to Bluesky's unique features.
“I think people are running away from X, rather than running to something on Bluesky," Dorsey stated.

Dorsey suggested that sustainable product growth should be driven by users actively seeking out specific features or experiences, not just fleeing a competitor
“That's not a great way to build a product, unfortunately. We want people that are running to us for a particular thing that they couldn't do before,” he said.
Dorsey highlighted Bluesky's "algorithm store," which allows users to choose their content algorithms, as a potential key differentiator. However, he acknowledged that this feature might not be a primary motivator for users currently seeking refuge from X.
“That is a reason why people will run to it eventually, and I think why people run to these services eventually [is] because they get more agency and more control — but it's not something that people care about right now,” he added.
“What they care about right now is not being in X for whatever personal reason,” Dorsey noted.
Bluesky, initially conceived as an internal project at Twitter in 2019, launched as an independent public benefit corporation in 2021. Dorsey himself stepped down from Twitter's board in 2022 and has since resigned from Bluesky's board as well, criticising the platform for repeating Twitter's mistakes.
Bluesky officially launched in February 2024 with 3 million users and reportedly grew to 25.9 million by the year’s end.