ChatGPT-maker OpenAI CEO may have a 'plan' to take on Elon Musk’s Twitter

ChatGPT-maker OpenAI is reportedly developing a social media platform that could rival Elon Musk’s X (earlier Twitter). A report by The Verge citing sources familiar with the matter claims that the project is still in early stages but includes an internal prototype featuring a social feed centred around ChatGPT’s image generation capabilities. OpenAI CEO Sam Altman has also been seeking private feedback from select individuals outside the company, the report claimed. However, the report didn’t mention whether the platform will launch as a standalone app or be integrated into ChatGPT, which recently became the most downloaded app globally once again. OpenAI has also yet to issue a comment on the rumoured social media platform.

By developing a social media app, OpenAI could gain access to a stream of real-time user data—something that competitors like X and Meta already use to improve their AI models.
For example, Elon Musk’s AI chatbot Grok pulls content directly from X, and Meta’s Llama is trained on extensive user-generated data.
The report cited sources to note that OpenAI’s prototype may aim to use AI to enhance the way users share content.
“The Grok integration with X has made everyone jealous,” a person at another AI lab said to The Verge, referencing how users often generate viral posts by prompting Grok in unpredictable ways.
However, it’s unclear whether OpenAI’s experimental social platform will move beyond the prototype stage. The latest development shows how the company is broadening its ambitions as it explores new paths for growth.

Introducing a social network within or alongside ChatGPT could escalate the ongoing tension between OpenAI CEO Sam Altman and Elon Musk. Earlier this year, Musk offered to buy OpenAI for $97.4 billion on X, prompting a aresponse from Altman: “No thank you, but we will buy Twitter for $9.74 billion if you want.”
OpenAI’s move into social media also sets the stage for increased competition with Meta, which is reportedly planning to launch a standalone AI assistant app with a social feed. When initial reports suggested Meta was working on a ChatGPT competitor, Altman quipped on X, “ok fine maybe we’ll do a social app.”