Apple iPad leads tablet market globally, here are the other four biggest tablet companies in the world

Apple's iPad continues to lead the global tablet market with a 38.6% share, shipping 57 million units in 2024. Strong competition comes from Samsung, Huawei, Lenovo, and Xiaomi. Apple's innovations, like the iPad Pro with the M4 chip, have kept users loyal despite the potential impact of US tariffs on high-end devices.
Apple iPad leads tablet market globally, here are the other four biggest tablet companies in the world
Apple's iPad
has once again proven its dominance in the global tablet market, capturing
38.6% market share
in 2024. According to a recent report by Canalys, Apple shipped an estimated
57 million iPads
throughout the year, far outpacing its closest competitors.
“Additionally, Apple has recently reaffirmed its commitment to India – one of the largest smartphone and PC markets – by expanding its presence and opening new stores to strengthen its position in the region in the coming year. All these factors point toward a healthy environment for tablets this year, but US tariffs will remain a risk that could dent demand, particularly for high-end devices,” said Canalys Analyst Kieren Jessop.
Samsung
holds the second spot with
18.8% market share
, shipping
27.8 million tablets
.
Huawei
follows in third place with
7.3% market share
, while
Lenovo
and
Xiaomi
round out the top five with
7.1%
and
6.2% market share
, respectively.
Apple's success can be attributed to its continuous innovation and the release of new models, such as the iPad Pro with the M4 chip and the revamped iPad mini with the A17 Pro chip. The company's commitment to enhancing its product lineup has kept consumers loyal and attracted new users.
Despite the strong competition, Apple remains the leader in the tablet market, with no signs of slowing down. The company's strategic updates and focus on user experience have solidified its position as the top tablet brand globally.
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TOI Tech Desk

The TOI Tech Desk is a dedicated team of journalists committed to delivering the latest and most relevant news from the world of technology to readers of The Times of India. TOI Tech Desk’s news coverage spans a wide spectrum across gadget launches, gadget reviews, trends, in-depth analysis, exclusive reports and breaking stories that impact technology and the digital universe. Be it how-tos or the latest happenings in AI, cybersecurity, personal gadgets, platforms like WhatsApp, Instagram, Facebook and more; TOI Tech Desk brings the news with accuracy and authenticity.

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