Jason Kelce may have stepped away from the NFL, but he's not slowing down one bit. The former Philadelphia Eagles star is still making headlines and this time, it’s not about a podcast, a tackle, or a sideline speech. On Wednesday, Kelce dropped a cryptic yet exciting teaser on Instagram for his next move with Underdog Apparel, and fans are convinced something big is coming.
Jason Kelce teased a "next chapter" announcement for his apparel brand, Underdog PHL on Instagram
Retirement? Jason Kelce doesn’t know the meaning of the word. Since stepping away from football, the Super Bowl champion has quickly become a media personality and entrepreneur. He's co-hosting the Emmy-nominated “New Heights” podcast with his brother Travis Kelce, bringing both humor and insight to millions of listeners. And now, he's doubling down on his Philly-rooted apparel brand, Underdog PHL.
On Instagram, Kelce shared a photo of the Underdog Apparel website with the words
: “Our Next Chapter Starts Now—Stronger, Better, And Built To Last. American-Made Goods With Grit And Purpose. Stay Tuned.” The messaging immediately sent fans into speculation mode.
This isn’t just another merch drop. Underdog PHL has always stood for more than T-shirts and hats. Built on the spirit of Philadelphia’s work ethic and resilience, the brand echoes Kelce’s playing style: tough, no-nonsense, and loyal to its roots. Their recent collaboration with Seam US Golf even featured gear made of sturdy canvas, a nod to Philly’s rough-and-tumble vibe.
Even more impactful? All profits from Underdog go to the
Be Philly Foundation, Kelce’s nonprofit that’s focused on building a brighter future for the city’s next generation. That means every hoodie or driver cover sold is a win for the community.
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What’s this “next chapter” Kelce is hinting at? While he hasn’t dropped exact details yet, the post hints at something bigger than a seasonal collection. Could it be a flagship store? A nationwide expansion? A full-on rebrand? Whatever it is, it’s clear that Kelce is taking his role as a community leader and entrepreneur seriously.
This isn't just a business update, it's a signal that Jason Kelce is building something to last, with grit, heart, and purpose. Stay tuned.
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