What is Shaquille O’Neal’s Power Moves about? Everything you need to know NBA legend’s Reebok revival story

Get ready for a courtside view into one of the most ambitious brand revivals in sports history. Power Moves, the new Netflix docuseries executive produced by Shaquille O’Neal and Authentic Studios, takes viewers into the inspiring rebirth of Reebok Basketball. Premiering globally on June 4, 2025, this six-part series is building legacy, leadership, and Shaq’s persistence to see success.At the center of Power Moves is Shaquille O’Neal as the President of Reebok Basketball, a role he took on in 2023. Teaming up with fellow NBA icon Allen Iverson, now Vice President, the duo is spearheading a high-stakes transformation of the once-dominant brand from its Boston headquarters. On top of the nostalgic comeback, the show orbits around the cultural movement backed by deep strategy, relentless hustle, and real business stakes.“Power Moves isn’t just about sneakers or titles. It’s about showing the work behind building something meaningful,” Shaq says. “Reebok gave me my start, and now I get to help write its next chapter.”Directed by Ian Gelfand and produced by Buckingham Television and The Intellectual Property Corporation, Power Moves will take the viewers to an unfiltered access to internal meetings, marketing strategies, and high-pressure moments. Filmed across the U.S., the docuseries offers a gritty, human, and sometimes chaotic look at brand-building in the modern sports world.Colin Smeeton, Executive Producer and President of Authentic Studios, emphasized this vision: "This series pulls back the curtain and shows the heart, the chaos, and the creativity behind this comeback. It’s not just about basketball or business—it’s about Shaquille and Allen doing it their way."Expect appearances from current stars like WNBA sensation Angel Reese, who recently signed with Reebok, and insights into how Shaq and Iverson attempt to recruit elite NBA talent like Shai Gilgeous-Alexander. According to the trailer, the series will reveal:-How Reebok evaluates talent that aligns with its revamped identity-Behind-the-scenes moments from tense boardroom pitches-The cultural influence of athletes beyond the court-Emotional reflections from Shaq and Iverson on their journey-Unfiltered discussions about legacy and the future of the brand.Reebok, originally a British company founded in 1958, exploded onto the global sportswear scene in the 1980s and 1990s. By the time Shaq entered the NBA in 1992, the brand had already signed over 100 professional athletes. His early partnership with Reebok helped define a generation of basketball culture. After being acquired by Adidas in 2005 and later sold to Authentic Brands Group in 2022, Reebok is now on a mission to reclaim its place among basketball’s elite.“This isn’t just a comeback, it’s a cultural movement,” said Todd Krinsky, CEO of Reebok. “Fueled by purpose, passion, and the kind of leadership that inspires real change… what Shaq, Allen, and our team are building is electric.”Whether you're a die-hard hoops fan, a business junkie, or someone interested in the fusion of sports and culture, Power Moves offers something fresh and inspiring. With its raw storytelling, charismatic leadership, obviously, the inherent Shaq aura will be there alongside an all-access lens; it promises to be one of 2025’s most buzzworthy sports docuseries.Also Read: Shaquille O’Neal and Allen Iverson bring Reebok’s comeback to life in new Netflix sports seriesPower Moves hits Netflix on June 4, 2025, with six half-hour episodes you won’t want to miss.