Louis Vuitton is launching their most anticipated sneakers ever: Pharrell Williams' ButterSoft sneakers, here's what makes them so special

Pharrell Williams is once again revolutionizing fashion, this time with his innovative ButterSoft sneaker for Louis Vuitton. Since being appointed as the brand's men's creative director in 2023, Pharrell has expertly blended Virgil Abloh’s trailblazing legacy with his own forward-thinking style. Known for his influence on streetwear, particularly through projects like BBC Ice Cream, Pharrell continues to challenge conventions, merging nostalgia with luxury in his designs. His latest creation, the ButterSoft sneaker, embodies his bold creativity and was recently teased on social media.

The sneaker features a chunky silhouette and oversized tongue, drawing inspiration from retro classics like the Nike Cortez. Pharrell’s signature style shines through, with design elements that hark back to his earlier footwear ventures. The ButterSoft sneaker is available in 47 different colourways, some of which incorporate Louis Vuitton’s iconic monogram and others with the brand's "LV" logo on the side. Many models also feature a distinctive brown accent at the toe and heel tab, further tying them to Pharrell’s signature aesthetic.

Fans have quickly pointed out that the ButterSoft sneaker shares similarities with Pharrell's past Ice Cream Board Flip sneakers from the 2000s, as well as the Nike Cortez. While details about the official release remain under wraps, the sneakers are expected to be part of Louis Vuitton’s Fall/Winter 2025 collection. Pharrell's fourth runway show for the brand, slated for January 21, 2025, is anticipated to showcase the ButterSoft sneaker along with many of his new designs.

The ButterSoft sneaker's Louis Vuitton branding is subtle yet refined, adding a touch of high fashion to its streetwear-inspired foundation. The collection will offer an array of colorways to appeal to diverse tastes, from sleek monochromes to bold two-tone combinations. A standout Damier print version pays homage to Louis Vuitton’s classic identity, blending streetwear energy with timeless luxury. Pharrell’s ButterSoft sneakers are a bold step forward in the evolution of luxury footwear, reinforcing his ability to seamlessly merge streetwear with high fashion and continuing to shape the future of the industry. Fans eagerly await the release of this groundbreaking collaboration, which further solidifies Pharrell’s lasting influence at Louis Vuitton.

According to reports, they will be priced around €1 500 or ₹ 1,35,000.