Jordon Hudson, former NFL Coach Bill Belichick's 24-year-old girlfriend, has been making rounds in the news for her sudden rise in popularity and real-estate portfolio ever since the duo went official in October 2024.
Not just this, recently, Hudson went viral for her seemingly "awkward behaviour" during her 73-year-old boyfriend's CBS interview for the promotion of his new book. When Belichick was asked about how he met his girlfriend, Hudson shouted from the background, "We're not talking about this." The moment led many to question just how much control the young entrepreneur exercised in her boyfriend's life.
In February 2025, Belichick starred in a Dunkin' Donuts ad for the Super Bowl. Sharing the screen space with him were Hollywood actor
Ben Affleck, his brother Casey Affleck and Belichick's new girlfriend. Due to Hudson not having any prior background in acting, her silent appearance in the ad threw many out of the loop.
Now, a source close to the star coach told Page Six that Hudson "forced her way in" the ad. "But Bill saw it as a way for her to get paid. People said they've never seen anything like it."
Hudson appears in the ad in matching Dunkin' tracksuits as the other co-stars. However, her role is not more than raising a pumped fist along with Ben Affleck at one point.
Pablo Torre, a former ESPN reporter, shared earlier that Hudson had used her influence as Belichick's "de facto agent" to join the six-time Super Bowl-winning coach in the ad for the Super Bowl. “[Hudson is] the person who you need to go through to book Bill Belichick for a Super Bowl commercial or for the other commitments he has as a multi-platform personality. She’s the gateway,” said Torre on his podcast. “So in this case, what I have been told reliably is that Jordan happened to then use that power to be in the commercial as well,” he added.
Hudson and Belichick's professional relationship

Image credits: X/@nypostsports
Though Belichick believes that he shares a healthy "personal and professional relationship" with his girlfriend, according to sources close to the couple, Hudson exercises a lot of control over her boyfriend's professional endeavours.
Belichick was to be featured in a season of the docuseries 'Hard Knocks.' However, according to Page Six, Hudson had also "demanded" to be an executive producer on the season, which was later scrapped. She had allegedly told executives to treat her with respect if they wanted to use the coach's "IP" Thus, the production of the series to star Belichick was halted in March due to Hudson's alleged "request to be heavily involved in the project."
Hudson's controlling behaviour when it comes to Belichick's financial endeavours has led to many brands and people questioning their relationship and Jordon's personality.