Subham Movie Review : Samantha and Praveen Kandregula deliver a genre-bending mix of spoof and satire

Story: Set in the early 2000s in the coastal town of Bheemili, Subham unfolds as a quirky horror-comedy built around a curious phenomenon tied to a popular TV soap titled Janma Janmala Bandham. The show stars Sita Mahalakshmi and Raja Babu, household names whose characters cast a mysterious spell on its female viewers.

Review: Srinivas (Harshith Reddy), a cable TV operator, is newly married to Srivalli (Shriya Kontham). Their domestic bliss hits a bizarre turn when Srivalli begins behaving strangely every night at 9 PM, precisely when the soap airs. To his alarm, Srinivas discovers similar behavioural patterns in other women across the town. Determined to uncover the truth, he joins forces with his friends and turns to Maya Sri (Samantha), a spiritual healer, for help.

Director Praveen Kandregula, known for Cinema Bandi, presents a fun mix of horror, humour, and social satire in Subham. The story written by Vasanth Maringanti feels fresh, and the daily soap angle brings both laughs and some sharp observations about how TV influences people.

The film follows three couples who bring a good dose of humour and heart to the story. Harshith Reddy, Gavireddy Srinivas, and Charan Peri are convincing as everyday men caught in a strange situation, while Shriya Kontham, Shravani Lakshmi, and Shalini Kondepudi add energy, charm, and a touch of eeriness to their roles. Cinema Bandi’s Rag Mayur and Uma YG add spark and familiarity in the second half.

The film thrives in its setting. The seaside charm of Bheemili is utilised with flair, giving the story a rich visual and cultural texture. The daily serial motif becomes a clever tool for exploring themes of obsession, gender roles, and blind devotion to television narratives. Samantha makes a brief but effective appearance as Maya Sri, lending star value, a touch of mysticism, and leaving a fun impression.

Though the narrative sags slightly in parts, especially in the latter half where some scenes feel repetitive, the film stays largely engaging with its witty writing and off-centre storytelling.

Subham might not reinvent the wheel, but it coasts along with originality and an unapologetic quirkiness. Watch it for the setting, the satire, and a tastefully offbeat tale that doesn’t take itself too seriously.