Meghan Markle’s ‘As Ever’ brand launches strong, but experts warn about marketing tactics
etimes.in | Apr 8, 2025, 02.24 AM IST
Meghan Markle’s ‘As Ever’ brand launches strong, but experts warn about marketing tactics
Meghan Markle recently launched her new lifestyle brand called ‘As Ever’, and it took off with great success. Products such as raspberry jam, wildflower honey, and floral sprinkles sold out within just one hour of the website going live. While fans were excited and quick to make purchases, a report by the Times of India noted that not everyone was impressed with how the launch was handled.
A marketing expert has warned Meghan Markle about the possible use of what they called "sneaky" tactics. The expert pointed out that while the sold-out products suggest a successful launch, there might be concerns if the supply was limited deliberately to create buzz. This approach, they said, could upset customers who genuinely wanted to buy the items but couldn’t because they weren’t available for long.
The expert reportedly suggested that if Meghan and her team didn’t prepare enough stock in advance, they may face trouble in maintaining customer trust. If the brand wants to grow and build a loyal customer base, making sure there’s enough supply to meet demand is essential. Customers who miss out may feel frustrated, and that could harm the brand in the long run.
Despite the concerns, many people praised the launch of ‘As Ever’ and were eager to try out the products. Meghan’s decision to focus on simple, nature-inspired items like jams and honey has been described as unique and refreshing. The brand’s packaging and messaging also reflect a calm, wholesome vibe, which seems to align with Meghan's public image and lifestyle.
While it’s still early days for ‘As Ever,’ the strong launch shows that Meghan Markle continues to attract attention in the business world. However, experts believe that how the brand manages product availability and marketing transparency in the future will be just as important as the products themselves.
A marketing expert has warned Meghan Markle about the possible use of what they called "sneaky" tactics. The expert pointed out that while the sold-out products suggest a successful launch, there might be concerns if the supply was limited deliberately to create buzz. This approach, they said, could upset customers who genuinely wanted to buy the items but couldn’t because they weren’t available for long.
The expert reportedly suggested that if Meghan and her team didn’t prepare enough stock in advance, they may face trouble in maintaining customer trust. If the brand wants to grow and build a loyal customer base, making sure there’s enough supply to meet demand is essential. Customers who miss out may feel frustrated, and that could harm the brand in the long run.
Despite the concerns, many people praised the launch of ‘As Ever’ and were eager to try out the products. Meghan’s decision to focus on simple, nature-inspired items like jams and honey has been described as unique and refreshing. The brand’s packaging and messaging also reflect a calm, wholesome vibe, which seems to align with Meghan's public image and lifestyle.
While it’s still early days for ‘As Ever,’ the strong launch shows that Meghan Markle continues to attract attention in the business world. However, experts believe that how the brand manages product availability and marketing transparency in the future will be just as important as the products themselves.