Shark Tank India 4: Aman Gupta refuses to partner-up with Ritesh Agarwal for the deal; tells the founders, “You choose the smart shark”

The latest episode of Shark Tank India 4 featured an exciting pitch from Shreyansh and Anousha Chauhan, the founders of Beautywise, a brand dedicated to beauty and health-based supplements. The entrepreneurs entered the tank with a strong vision—to help people improve their skin, hair, and overall well-being through scientifically backed nutritional supplements. They explained how their products cater to a growing segment of consumers looking for effective and safe beauty solutions that work from within. Their business model and ambitious goals intrigued the Sharks, setting the stage for an intense round of negotiations.
During their pitch, the founders revealed that they were seeking ₹1 crore for 1.5% equity, valuing their company at ₹66.67 crore. This immediately caught the attention of Vineeta Singh, who praised the concept and acknowledged the rising demand for supplements in the Indian market. She highlighted that nutritional beauty products are witnessing an upward trend as more people are shifting toward preventive healthcare and wellness solutions. The founders further elaborated on their market research, emphasizing that Beautywise is built on the foundation of science-backed formulations designed to deliver visible results.
However, Namita Thapar raised concerns about one of the claims mentioned on their product packaging. She specifically pointed out the statement that the supplements “help in weight loss,” questioning whether such a claim could be entirely scientifically accurate and ethically marketed. Addressing her concerns, the founders defended their product by citing a sample study of 60 individuals who had experienced weight loss through regular consumption of their supplements. They assured the Sharks that their formulations were backed by clinical evidence and met regulatory standards.
As the pitch progressed, the investors started making their offers. Ritesh Agarwal showed interest in the brand and offered ₹1 crore for 2.38% equity, slightly increasing the equity share from what the founders initially proposed. Kunal Shah, seeing the brand’s potential, came up with a larger offer of ₹2.15 crore for 5% equity, signaling his confidence in the business. Aman Gupta, who has a keen eye for consumer brands, expressed his willingness to invest ₹1 crore for 3% equity, stating that he saw great potential in the company’s future.
The founders, confident in the value of their business, decided to present a counteroffer. They proposed an investment of ₹3 crore for 6% equity, showing their intent to secure a better valuation. They also inquired if Aman Gupta would be open to collaborating with Ritesh Agarwal on the deal. However, Aman was quick to decline, stating, “Main akele karunga” (I will do it alone), asserting his independent strategy. After much deliberation, the founders ultimately chose Aman Gupta as their investor. Celebrating their decision, Aman confidently remarked, “You chose the smart Shark,” as he sealed the deal with the Beautywise team.
With this successful investment, Beautywise now has the backing of Aman Gupta, a Shark known for his expertise in scaling consumer brands. The deal marks an exciting new chapter for the company, and fans of Shark Tank India are eager to see how the brand will grow with Aman’s mentorship and investment.