Innoterra acquires Fasal's Fresh produce distribution business

Innoterra, a Swiss-Indian food and technology platform, has acquired the fresh produce distribution business of Fasal, a precision agriculture and digital farming company. This strategic move enhances Innoterra's Farmlink platform, strengthening its supply chain, market reach, and sourcing capabilities in India's fresh fruit sector.
With this acquisition, Innoterra will further expand its footprint in Bengaluru and Chandigarh, reinforcing its position in key agricultural markets. By leveraging Fasal’s extensive farmer network, spanning over 85,000 acres across major horticultural clusters—including grapes, pomegranates, apples, guavas, and bananas—Innoterra will ensure a stable supply of premium-quality, traceable fresh produce.
This will allow the company to serve over 550 new retailers, wholesalers, and institutional buyers. Fruit distribution is projected to grow between 35-80%, driving a substantial 30% increase in active customers and a projected 30-35% boost in revenue.
Innoterra will explore further collaboration with Fasal's IoT-driven farm management model. This model helps farmers with precision agriculture practices and resource optimization, such as efficient water usage, fertilizer and pesticide application, pest and disease management, and overall reduction in cultivation costs through data-driven recommendations. The acquisition will also enable long-term cost advantages by strengthening Innoterra’s direct farm sourcing and centralized procurement planning across multiple cities.
Avinash Kasinathan, managing director & head of India business at Innoterra, commented, "This acquisition accelerates our strategic growth in India’s fresh produce sector by helping us scale our presence and market penetration effectively. By tapping into Fasal’s strong farmer network, particularly in bananas and pomegranates, we are strengthening our capabilities in key regions and expecting up to an 80% increase in our fruit distribution. We are also rapidly scaling our distribution footprint—doubling our distribution routes within the year—to ensure fresher produce reaches more customers efficiently.”