Donald Trump to Apple: Make this 'change' in your HR policy; it has been "very bad" for America

Donald Trump is not happy with Apple shareholders' vote to keep the company's diversity policies. In a post on social networking platform Truth Social, US President Donald Trump asked Apple to scrap its Diversity, Equity and Inclusion policies (DEI). He termed them a hoax and danger to America. “APPLE SHOULD GET RID OF DEI RULES, NOT JUST MAKE ADJUSTMENTS TO THEM. DEI WAS A HOAX THAT HAS BEEN VERY BAD FOR OUR COUNTRY. DEI IS GONE!!!” Donald Trump wrote in the post.
Donald Trump's post comes just a day after Apple shareholders voted in favour of the company's DEA policies, seen as a win for management which had opposed efforts by a conservative group to junk the program. The vote at Apple's annual meeting was seen as a test of shareholder views about DEI programmes.
President Trump has slammed corporate DEI programs as discriminatory and suggested the US Department of Justice could investigate whether such efforts violate the law. In January, Trump issued an executive order to end DEI initiatives in the federal government and private sector, saying that DEI discriminates against other Americans, including white people and men and weakens the importance of merit in job hiring or promotion.
The move is in contrast to other technology giants who in the past few days have announced big changes to their DEI policies. The names include Google, Facebook and Microsoft.
At the annual meeting, Apple CEO Tim Cook said that the company's "strength has always come from hiring the very best people and then providing a culture of collaboration, one where people with diverse backgrounds and perspectives come together to innovate." Cook added that "as the legal landscape around these issues evolves, we may need to make some changes to comply, but our North Star of dignity and respect for everyone and our work to that end will never waver."
Apple has said it had an active oversight effort to avoid legal risks and that the proposal inappropriately restricted management. The company reports workforce diversity data but sets no targets or quotas, focusing its DEI efforts on programs such as a racial justice initiative that supports historically Black colleges and universities in the U.S.
Supporters of DEI policies claim that these policies address longstanding bias, opens new tab, inequity and discrimination.