Vada Pav girl, ‘Tauba Tauba�?song and more: What India liked on Instagram in 2024

TOI Tech Desk / TIMESOFINDIA.COM / Dec 11, 2024, 19:04 IST

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Instagram's 2024 Year-in-Review showcased India's vibrant cultural trends. From global music collaborations featuring Diljit Dosanjh and King to the rise of regional hits like "Jale 2," Indian content resonated globally. Renewed interest in classic films, new series releases, and sporting triumphs further captivated audiences. Emerging talents like Hanumankind and Dolly Chai Wala also left their mark.

Vada Pav girl, ‘Tauba Tauba�?song and more: What India liked on Instagram in 2024

Instagram has released its ‘Year-in-Review�?report wherein it has covered India's vibrant and diverse culture and trends that captured the nation’s attention. From Diljit Dosanjh to Hanumankind, and Dolly Chaiwal to Vada Pao Girl, ‘Asoka make up�?to the Haryanvi song ‘Jale 2�? Indians embraced a variety of content that showcased the country’s unique spirit and passions. Here’s what India liked on Instagram in 2024.

Global fusion and desi vibes

Indian artists took center stage with international collaborations. Diljit Dosanjh teamed up with American rapper Saweetie for “Khutti,�?King collaborated with Nick Jonas on “Maan Meri Jaan,�?and Harsh Likhari joined forces with Canadian artist Connor Price for “Customs.�?br/>Further, the “Asoka makeup trend�?saw creators from Indonesia, Nigeria, and Slovakia embracing Indian aesthetics, while Japanese creators lip-synced to Bollywood dialogues, demonstrating the global reach of Indian culture. Foreign creators like Drew Hicks and Agu Stanley fueled the “desi�?wave by producing content in Indian languages.

Regional music takes the lead

While global hits like “Big Dawgs�?and “Taambdi Chaambdi�?made waves, regional music dominated the Indian soundscape. Haryanvi track “Jale 2,�?(9.7 million) Punjabi hit “Ve Haaniyaan,�?(3.9 million) and Marathi favorite “Gulabi Sadi�?(3.8 million) fueled millions of Reels.
“Other breakaway music included ‘Tauba Tauba�?from the movie ‘Bad Newz�? ‘Aaj Ki Raat�?from the movie ‘Stree 2�?and ‘Nadaaniyan�?by Akshath Acharya. These tracks had 3 million, 2.3 million, and 2.2 million reels created with them, respectively,�?Instagram said.

Entertainment galore: Old and new hits

The re-release of classic films like “Rockstar�?and “Laila Majnu�?was nostalgic for some. The 30th anniversary of "FRIENDS" sparked celebrations, while "Hera Pheri" memes continued to entertain.
New releases like "Mirzapur" Season 3 and "Panchayat" Season 3 captivated audiences, with "Laapataa Ladies" earning critical acclaim and an Oscar entry.

Celebrating sports triumphs

Apart from cheering the Indian cricket team for the T20 World Cup win, India's passion for sports extended beyond cricket, with the nation rallying behind Olympians like Manu Bhaker and Neeraj Chopra, and celebrating Royal Challengers Bangalore's victory in the inaugural Women's Premier League.

Trailblazers of the year

In this category, a new wave of talent emerged. Hanumankind, Nancy Tyagi, Dolly Chai Wala, and the Vada Pao Girl rose to fame, leaving a lasting impact on the cultural landscape.

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