“Our next chapter starts now”: Jason Kelce’s cryptic post hints at what’s coming next

TOI Sports Desk / TIMESOFINDIA.COM / Apr 11, 2025, 01:58 IST

Text Size

Small
Medium
Large

Jason Kelce, the former Philadelphia Eagles star, is venturing into a new chapter with his apparel brand, Underdog PHL. He hinted at a significant announcement on Instagram. Underdog PHL is known for its Philly-rooted ethos and commitment to community. All profits go to the Be Philly Foundation. The announcement is expected to redefine the brand's future.

“Our next chapter starts now”: Jason Kelce’s cryptic post hints at what’s coming next

Image via Getty

Jason Kelce may have stepped away from the NFL, but he's not slowing down one bit. The former Philadelphia Eagles star is still making headlines and this time, it’s not about a podcast, a tackle, or a sideline speech. On Wednesday, Kelce dropped a cryptic yet exciting teaser on Instagram for his next move with Underdog Apparel, and fans are convinced something big is coming.

Jason Kelce teased a "next chapter" announcement for his apparel brand, Underdog PHL on Instagram

Retirement? Jason Kelce doesn’t know the meaning of the word. Since stepping away from football, the Super Bowl champion has quickly become a media personality and entrepreneur. He's co-hosting the Emmy-nominated “New Heights” podcast with his brother Travis Kelce, bringing both humor and insight to millions of listeners. And now, he's doubling down on his Philly-rooted apparel brand, Underdog PHL.

On Instagram, Kelce shared a photo of the Underdog Apparel website with the words: “Our Next Chapter Starts Now—Stronger, Better, And Built To Last. American-Made Goods With Grit And Purpose. Stay Tuned.” The messaging immediately sent fans into speculation mode.
This isn’t just another merch drop. Underdog PHL has always stood for more than T-shirts and hats. Built on the spirit of Philadelphia’s work ethic and resilience, the brand echoes Kelce’s playing style: tough, no-nonsense, and loyal to its roots. Their recent collaboration with Seam US Golf even featured gear made of sturdy canvas, a nod to Philly’s rough-and-tumble vibe.
Even more impactful? All profits from Underdog go to the Be Philly Foundation, Kelce’s nonprofit that’s focused on building a brighter future for the city’s next generation. That means every hoodie or driver cover sold is a win for the community.
Also read - NFL legend Rob Gronkowski donates $400K to transform the high school gym where he once trained

The big announcement is coming soon and it might redefine the brand’s future

What’s this “next chapter” Kelce is hinting at? While he hasn’t dropped exact details yet, the post hints at something bigger than a seasonal collection. Could it be a flagship store? A nationwide expansion? A full-on rebrand? Whatever it is, it’s clear that Kelce is taking his role as a community leader and entrepreneur seriously.
This isn't just a business update, it's a signal that Jason Kelce is building something to last, with grit, heart, and purpose. Stay tuned.

Get the latest IPL 2025 updates on Times of India, including match schedules, team squads, points table and IPL live score for CSK, MI, RCB, KKR, SRH, LSG, DC, GT, PBKS, and RR. Don't miss the list of players in the race for IPL Orange Cap and IPL Purple cap.

About the Author

TOI Sports Desk

The TOI Sports Desk excels in a myriad of roles that capture the essence of live sporting events and deliver compelling content to readers worldwide. From running live blogs for India and non-India cricket matches to global spectacles featuring Indian talents, like the Chess World Cup final featuring Praggnanandhaa and the Badminton World Championships semifinal featuring HS Prannoy, our live coverage extends to all mega sporting events. We extensively cover events like the Olympics, Asian Games, Cricket World Cups, FIFA World Cups, and more. The desk is also adept at writing comprehensive match reports and insightful post-match commentary, complemented by stats-based articles that provide an in-depth analysis of player performances and team dynamics. We track news wires for key stories, conduct exclusive player interviews in both text and video formats, and file content from print editions and reporters. We keep track of all viral stories, trending topics and produce our own copies on the subjects. We deliver accurate, engaging, and up-to-the-minute sports content, round the clock.

End of Article