Why the Australian Grand Prix is a must-visit event for every F1 fan

The Australian Grand Prix is set to break attendance records after fans flocked to Albert Park while fashion stars revved up the glamour on the first day of practice sessions. The 5.303 km Melbourne circuit delivers an unrivalled fan experience. Organizers of the event have been able to transform the event to suit a wide-ranging demographic. Here’s why the Australian Grand Prix is the ultimate F1 fan spot.


The excitement for this season’s F1 race is clear as the Australian Grand Prix has experienced a drastic change in its viewership over the last decade. The demographics now lean younger and female, a development which has been enthusiastically endorsed by race organizers through experiences curated for this emerging market.
“44% of all ticket holders last year were female, and a big proportion were between the ages of 16 and 34,” said Australian Grand Prix CEO Travis Auld to Motorsport.com. That change has brought in a diverse range of partners, ranging from Australian cosmetics brand Mecca, skincare champion La Roche-Posay, and upmarket French fashion house Louis Vuitton, which is beginning its F1 title sponsorship partnership as part of a billion-dollar worldwide agreement with LVMH.

In addition to its ease of access and effective transport connections, Albert Park has been transformed into four unique fan precincts so that every visitor has an experience appropriate to their taste.
This organized format enables the race to be enjoyed by fans without extensive walks throughout the complex, rendering it more convenient and interesting.

The Australian Grand Prix is well-known for its constant innovation, with the organizers redesigning the majority of the circuit's infrastructure annually. One of its most salient innovations is The Melbourne Walk, where fans get an opportunity to engage with drivers and team principals while entering the paddock.

Whereas traditional European events are based on heritage or hospitality-dominant activities, such as Las Vegas, Melbourne distinguished itself as a lively, fan-based destination. One top highlight is Glamour on the Grid, a high-end gala event in the pit lane before the Grand Prix.
The 2025 edition welcomed notable figures such as Michael Masi, members of Oscar Piastri’s family, and F1 trainers Kim Keedle and Rupert Manwaring, alongside Australian athletes, models, and influencers.
Also read: Australian Grand Prix 2025: Dates, start time, how to watch and more
Fans may attend to witness the thrills of the high-speed action or the unrivalled entertainment, but it is one thing for sure—the Australian Grand Prix remains the benchmark for the perfect race weekend.