Weekend brunches: The social ritual that’s here to stay

Weekend brunches have become a norm for many who prefer catching up with their loved ones after a hectic workweek. Perhaps it’s the ideal timing—neither too early to drag yourself out of bed nor too late to interfere with your day, endless food options, or the comfort of spending hours with friends without worrying about what time it is. Whatever the reason, brunch has turned into a beloved weekend ritual, drawing everyone from foodies to casual diners. Here’s a closer look at why weekend brunch culture continues to thrive.

The brunch appeal: flexibility, food, and leisure
For Pune-based IT professional Namrata Garg, brunch is more than just a meal; it’s an experience. “Brunch plans are the least rescheduled outings in my group. Unlike hurried breakfasts or dinners, brunch plans are more flexible and allow us to catch up and enjoy meals at our own pace.” As for Delhi-based fitness trainer Abhinav Arya, the diversity of food options is another draw. “Brunch menus cater to every palate from sweet to savoury. It takes away the hassle of finding a place everyone will agree on and you also get to extend your plan till lunchtime or beyond,” adds Abhinav.

Doin’ it for the ‘Gram
Social media is another reason behind brunch’s popularity. With its photogenic aesthetics—beautifully plated dishes, sun-kissed seating, and latte art that’s almost too pretty to drink—brunch photos have become an Instagram staple. “We love exploring new brunch spots every weekend, but it’s also become a tradition to follow a dress code that complements the vibe of the café. It makes our pictures even more aesthetic,” shares Mumbai-based interior designer Snehal Vatsa.

Experiential dining has its takers
More and more people are looking for something extra to enhance their weekend outings, whether it’s live music, chef-curated tasting menus, or themed brunches. Additionally, restaurants and cafes are stepping up by adding interactive elements like open kitchens and live music to keep guests engaged.

Why brunch works
Timing: Brunch’s late-morning-to-early-afternoon window makes it accessible to both early risers and late sleepers.
Versatility: Whether you’re looking for healthy bowls, indulgent pancakes, or something in between, there’s always something for everyone.
Atmosphere: With its casual, unhurried vibe, brunch is perfect for everything from first dates to get-togethers.

What’s trending on the brunch menu?
Themed brunches: Special menus create a unique experience.
Shared dishes: A budget-friendly way to try more dishes and waste less!
International dishes: Think Shakshouka, Turkish eggs, or avocado on toast—trying new dishes keeps it exciting.