VIRAL: What started as a joke on social media led to a delivery service sending a fridge full of free groceries!

We’ve all seen those playful jabs and challenges that float around on social media. You know the ones: someone pokes fun at a brand or company, and the brand either ignores it or responds with a simple thumbs-up emoji. But what happens when a brand decides to go all in, taking a lighthearted comment and turning it into a real-life experience? That’s exactly what happened when Swiggy Instamart took a customer’s playful challenge to heart and delivered more than just groceries– they delivered a whole lot of fun and a surprise that no one saw coming!
Here’s the full story of how a joke about coriander led to an epic grocery delivery and a social media moment that everyone is still talking about!
The tweet that kicked it off!!

It all started with a simple tweet from Gopesh Khetan. Gopesh, like many of us, had some fun on social media by poking at Swiggy Instamart's habit of sending free coriander with their deliveries. Posting a picture of his empty fridge, he playfully called out the brand to do something a little more ambitious– send him an entire month’s worth of groceries. His tweet read: “Bhai @SwiggyInstamart kya free ka dhaniya bhejte rehte ho, dum hai toh mahine bhar ka ration bhejwa ke dikhao”
A lighthearted joke took an unexpected turn. Gopesh probably didn’t see the response coming, but Swiggy Instamart wasn’t about to back down from the challenge.
Instamart’s playful and bold response
Instead of ignoring the comment, Swiggy Instamart stepped up with a response that pleasantly surprised everyone. Instead of just laughing it off, they jumped in and asked Gopesh what he needed. Their reply? “Note aur pen leke taiyaar hoon, batao kya kya chahiye?”
This wasn’t just a casual response– it was an invitation to turn the playful challenge into a real-world delivery. Swiggy Instamart was ready to make it happen and show just how far they could take this fun moment.
The grocery delivery no one expected

Fast forward a little, and Gopesh found himself receiving exactly what he asked for: a whole month’s worth of groceries! It wasn’t just a small delivery either– it was a complete fridge restock. Gopesh, of course, couldn’t help but share his excitement with his followers. He tweeted: “Mazak mazak mein ek mahine ka ration nikalwa liya, tum mast insaan ho @SwiggyInstamart”
The fun continued
As more users caught wind of the story, many took to social media with their own playful comments, wondering if Swiggy Instamart would deliver to them too. One user even joked about emptying out their fridge, tagging the brand in hopes of a similar surprise. Swiggy Instamart, always ready for more fun, responded with yet another witty reply:
“Fridge khaali karne se pehle mummy se pooch lena, warna dinner ka jugaad khud karna padega.”

The fun didn’t end there. Another user made a joke about dinner, and Swiggy Instamart quickly responded with: “Idhar dinner ka jugaad khud hi krna hota h?”
It was clear– Swiggy Instamart was having just as much fun as everyone else, using humor and engagement to build a connection with their audience.