Panaji: With soaring temperatures and heatwave-like conditions, the demand for a refreshing treat is rising. Watermelon farmers in Goa are experiencing a boom in sales this summer, with demand surging by 20% compared to last year. Many consumers are turning to watermelon as a hydrating and sweet relief from the sweltering temperatures.
“There was a massive demand for watermelons after its harvest, and we managed to sell everything at retail rates,” said Varad Samant, a Dharbandora farmer. “Every year we sell watermelons at Ponda market, but this year, the fruits were sold directly from the farm within 15 days,” he told
TOI.
Watermelon is good for hydration as it is rich in water, vitamins A and C, potassium, and magnesium. While watermelons from neighbouring states are available, Goa’s home-grown varieties, Akira, Sugar Baby, Augusta, and Nelson, have distinct sweetness, water content, and bite crispiness.
Watermelon cultivation in Goa involves a 60-day growing cycle. Seeds are sown between Dec and Jan and harvested in March-April. Drip irrigation ensures optimal water usage and crop health.